Story
PART DREAMER.
PART DOER.
I strive to create experiences that are a mere reflection of us. As if they have known us all along and evolve with us through the twists and turns of life. I’ve been fortunate enough to collaborate with brilliant minds, and create breakthrough products and experiences that people love. I’m comfortable jumping in at any altitude, leading and inspiring teams across a multitude of cultures and markets.
My superpower is connecting companies and consumers through design and data to make recognizable impact. Currently, I’m a Senior Director of Experience Design at Code and Theory, where we are transforming some of the world’s most innovative brands from Spotify and Shopify to visionary startups. Most recently I helped concept an experiential popup that reimagines the future of retail in the heart of Tokyo. Outside of work, I’m cultivating a dependency on orchids, dark chocolate and yoga.
PEOPLE
I believe in inspiring teams that dare to change the world. I believe behind every great brand and experience, lies a great culture that dares to explore uncharted territory. A culture that cultivates betterment and defies convention to create a more human experience.
I believe in traveling the world and exploring its corners, to create experiences that truly resonate with each market. I believe in delving deep into human psychology to uncover what matters most.
I believe in inclusive and conscious design, inspired by diverse teams and drawn from their unique perspectives. I believe in cross-pollination of ideas - from artists and scientists to behavioral psychologist. Lastly, I believe in listening with empathy and an open mind, to create the next wave of brand love.
AWARDS
Cannes Lions
Webby
FWA
Indigo
W3
Experience Design Award
One Show
CLIO
Effie
Addy
App of the Day
ADWeek
International Judge for Webby & Anthem Awards
